Live streaming is not just another filler to your event, it has its advantages that make it a must-have element for almost any type of event. In the following lines, we share with you a few benefits of live streaming.
Convenience for the audience
Live streaming gives people the opportunity to watch and be part of the event in real time without being physically there. Even if they missed the live streaming, they can still watch the recording later. In this way, you can reach a much wider audience, because in addition to an online presence, event participants can share it on social networks, fill out questionnaires and communicate with each other or with the hosts in the chat.
When you're planning an in-person event, you're looking at options for large halls and rooms that will significantly increase costs. But when you plan to have streaming as well, you can afford a smaller location and bet on higher online attendance.
Pre-recording and distribution
With live streaming platforms, you can more easily record all your personal events and share them with your audience later. Thus, you can not only reach people who are not physically present, but also connect with them later.
Encourage more revenue opportunities
With each new person who purchases a ticket to your event, you increase your ROI. Also, every participant is someone who can potentially sign up for your course, buy a product or service, build a partnership, and so on.
Find out what viewer interest and engagement was with the event based on real statistics - number of unique sessions, average duration of live viewing, geolocation, live or recorded viewing, etc. This can guide you for subsequent events so you know what to focus more on.
The possibilities for live events are almost endless. If you want to stand out from the competition, attract a global audience and give your employees the best possible experience, consider adding live streaming and other virtual event products. Our team is always available to help with advice and answer your questions.